In this day and age, the media is the message. When you have something to say of relevance, you stand the risk of being labeled a crackpot just because of how you've expressed yourself or because what you say is "so fantastic" nobody would believe you.
Case in point: Alex Jones on BBC1 - Sunday Politics with Andrew Neil.
http://www.rawstory.com/rs/2013/06/09/bbc-host-to-alex-jones-you-are-the-worst-person-i-have-ever-interviewed/
Alex Jones has some interesting things to say, but his presentation evokes the typical reaction from Andrew Neil.
So what can be learned?