At the heart of the problem lies the loss of money equivalence of credit instruments previously seen as risk free. As 'moneyness' is lost, the effective money supply contracts, and does so very rapidly. This is deflation by definition.
Demand will evaporate, not because people do not have wants, but because they will lack the purchasing power to turn those wants and needs into consumption. Demand is not what we want, but what we can pay for.
Nicole Foss
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